Are your franchisees struggling to see the ROI of their marketing efforts? Do they want more flexibility and say in how they invest their time and budgets? In this webinar, Madeline Zook, SVP of Marketing at Rolling Suds, introduces a game-changing approach: the Marketing Revenue Calculator.
Discover how this innovative method can transform your franchise marketing strategy and drive measurable results for your brand.
Learn how to:
- Show franchisees the specific lead, conversion, and revenue goals they need to hit based on their current metrics
- Balance paid advertising with time-intensive local marketing tactics
- Create custom action plans based on franchisee goals and resources
- Increase franchisee buy-in and execution of marketing initiatives
- Implement this tool across your system for improved performance tracking
