Modernizing Your Marketing Mix: Mastering Omnichannel Advertising 

Now Available on demand!

Digital marketing for franchise and multi-location brands is feeling fragmented, siloed, and overwhelming in 2025. Brands are marketing, but consumers aren’t remembering or taking action.

Join Erin Martin, VP of Marketing at Netsertive, and Cullen Millikin, Sr. Director of Business Development at The Trade Desk, for a webinar to learn the latest in omnichannel advertising best practices to address these challenges.

Key Takeaways:

  • Why campaigns using five channels see a 77% greater impact than single-channel campaigns

  • The strengths of various channels, including Connected TV (CTV), Digital Out-of-Home (DOOH), audio, display, and mobile, and how to effectively integrate them to drive performance and achieve consistent measurement

  • Learn how to leverage an omnichannel approach to lessen ad fatigue and increase brand impact by reaching the same audience across different channels and moments

  • How to enrich customer and marketing data for better understanding and insight in local media funnels

  • Creative considerations and optimizations 

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Cullen Millikin

Sr. Director, Business Development

Erin Martin

VP, Marketing and Sales