How to Create a Data & AI Roadmap for Your Franchise Marketing

Live Franchise Marketing Webinar Presented by Netsertive

Franchise brands are sitting on more marketing data than ever, but it’s trapped in silos, fragmented across platforms, and rarely connected in a way that drives consistent results across locations.

Join Herb Brittner, VP of Technology, and Jason Lynch, Head of Marketing at Netsertive, for a hands-on session designed exclusively for franchise marketers. You’ll learn how to create a realistic and effective Data & AI Roadmap for your franchise marketing—one that balances automation with human strategy, connects brand and local performance, and drives better outcomes at scale.

You’ll learn:

  • The key systems that must connect before AI can help you
  • What “Responsible AI” really means in a franchise marketing context
  • How to automate campaign updates, budget shifts, and creative swaps without losing control
  • How to know if your data is ready for AI-powered attribution and performance prediction
  • The right way to roll this out across your brand (even if you’re not a data expert)

Plus, we’ll share real examples of how franchise brands are already seeing results with this approach without needing internal data teams!

Time: Thursday, May 22, 2025, 12:00 pm - 12:45 pm ET

Register Here

Jason Lynch

Head of Marketing, Netsertive

Herb Brittner

VP of Technology