2026 Franchise MarTech Systems Report
One of the biggest misconceptions in franchising is that having connected systems automatically means you have good data. It doesn’t. … Technology should make it easier for franchisees to run more profitable businesses, not just give the franchisor prettier dashboards.
To go past self-reported answers, we audited the public websites and email domain records of brands on the 2026 Franchise 500. We reached about 95% of their sites, but not all.
This is not an exhaustive survey. We only count what is publicly visible on the pages and records we could reach, so the true numbers are likely higher. A tool authorized in email records shows it is permitted, not necessarily in active use.
Nearly universal. Most brands run a tag manager and analytics.
The most common ad platforms, tracked on site.
Often visible only in email records, not on the website.
Verified behind the scenes far more often than they appear on websites.
Powering store finders and location pages.
Most common in home services and other lead-driven categories.
Most commonly seen tools, listed by how often they appeared. See the standout tools for each franchise category in the full report.
Explore the Full ListA closer look at Home Services, Health & Fitness and Child & Educational Services, the industries with the strongest representation in the survey. Each figure is compared against all respondents.
Tell us a little about your brand and we’ll reach out to find a time to walk through what these findings mean for your franchise marketing.
